The 2020 & 2021 season look was created as a fresh start to for the ball club. We partnered with 20nine, a local design agency, to help bring a new look and perspective into our digital look, while still holding true to our Phillies history. The style guide created was a building block to all of our digital assets. The "Philly Fabric" idea served as a base concept for the creative look. Below is a variety of assets created and used throughout social media, advertising, and sales.
20nine created the style guide with the direction of our team. In collaboration with the social team, I designed the assets below based off of the guide. Some animations were completed with the help of STN Digital and some were done on my own.
Marketing & Advertising
2021 Season Tickets email renewal campaign (left) and separate email graphics (right).
2021 ticket guide email graphics sent to fans to promote specific games and promotional items.
2021 Six Game Ticket Pack campaign of banner ads in addition to the website wallpaper design for the year.
2021 Season Tickets campaign of banner ads in addition to the website wallpaper design for the year.
900"x300" banners hung outside of the 1st & 3rd base gate entrances to welcome fans back to the ballpark after the pandemic year.
Animated paid social ad for the Phillies Holiday Gift Options campaign run during the 2020 holiday season.
Additional website graphics for the 2020 Phillies Holiday Gift Options campaign.
Social Media
