Love + Grit is a brand that started as a podcast fueled by authentic and diverse stories of Philadelphia. From celebrities to local artists and business owners, Love + Grit celebrates Philadelphians and hopes it’ll bring you to Philadelphia. Steven Krainin and I co-lead this account while working closely with the client and brought high-quality content to Philly’s favorite podcast. In my role, I focused on keeping up with creative trends on social media, created engaging content for all digital platforms (Instagram, YouTube, Twitter, Facebook, etc.), enhanced and updated the Love + Grit brand guide, collaborated with the video team to get the L+G TikTok and YouTube videos up and running, and created templated content for the client to use on their own as well as other initiatives.
Created under the agency Vault Communications | Lead Designer: Lindsay Smith
Social Media Content
Paid Instagram in-feed graphics for the brand.
Instagram Story graphics to help the L+G team engage with its audience via poll prior to the Roots Picnic event.
Post event Instagram carousel photo collage.
Additional Content:
Video that celebrated the year. Audio was added within the Instagram platform.
Paid video ad to promote the L+G Podcast.
Instagram carousel frames template created for the L+G team to post themselves.
Animation for Instagram Story.
Assortment of Instagram Story graphics.
Storefronts Project Metric Report
This was a small report for a QBIPOC art initiative that outlined social media performance from the event.
