Love + Grit is a brand that started as a podcast fueled by authentic and diverse stories of Philadelphia. From celebrities to local artists and business owners, Love + Grit celebrates Philadelphians and hopes it’ll bring you to Philadelphia. Steven Krainin and I co-lead this account while working closely with the client and brought high-quality content to Philly’s favorite podcast. In my role, I focused on keeping up with creative trends on social media, created engaging content for all digital platforms (Instagram, YouTube, Twitter, Facebook, etc.), enhanced and updated the Love + Grit brand guide, collaborated with the video team to get the L+G TikTok and YouTube videos up and running, and created templated content for the client to use on their own as well as other initiatives.
Created under the agency Vault Communications | Lead Designer: Lindsay Smith
Social Media Content

Paid Instagram in-feed graphics for the brand.

Instagram Story graphics to help the L+G team engage with its audience via poll prior to the Roots Picnic event.

Post event Instagram carousel photo collage.

Additional Content:

Video that celebrated the year. Audio was added within the Instagram platform.

Paid video ad to promote the L+G Podcast.

Instagram carousel frames template created for the L+G team to post themselves.

Animation for Instagram Story.

Assortment of Instagram Story graphics.

Worked together with Felicia Schwartz (video editor) to create videos for L+G's YouTube channel. I created the graphic visuals such as the frames and lower thirds and Felicia edited them into the video. 

Storefronts Project Metric Report
This was a small report for a QBIPOC art initiative that outlined social media performance from the event.

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