Prior to my arrival to the Phillies team, STN Digital created our first look that would be used across all digital platforms. As soon as I started working, I was tasked with implementing the style guide across all of our posts on social media, website, and advertising across the Philadelphia region. In 2018, this look was primarily vibrant red and blue colors with some white, then in 2019 we started to implement the color gray and this look evolved to give us more flexibility and a slightly different spin across our digital platforms. Below is a variety of assets created and used throughout social media, advertising, and sales.
Marketing & Advertising